Comments on: Twitter Moms in Uproar over Motrin Video

By: Megan

Megan — Sat, 22 May 2010 11:56:54 +0000

Wow…what the hell were they thinking?!?!

There were many more ways to get their message across, that would not have offended anyone. Moms who carry babys, Moms who play on the floor with babys, Moms who hold their babys while they sleep, Moms who are just plain ahy from doing soooo many things in a day, etc.

I agree that the best thing for Motrin to do is apologize, and do it quickly. And I hope whomever approved the ad gets their collective hineys kicked, and that the pain lasts a while….because the repurcussions of this ad will too

By: guitar speed exercises

guitar speed exercises — Mon, 26 Apr 2010 17:23:13 +0000

Amazing the unthoughtful mistakes that companies can get themselves into. I’m confused a little though. I understand the baby wearing thing, but are they implying that mothers do this as a fashion or “showing off” statement? and if that’s the case – do some mothers actually do this?

By: Jolie

Jolie — Thu, 04 Mar 2010 17:08:30 +0000

I’m agree too. It’ quite painfull to carry my baby right now. I carry him 3-4 hours a day in every place. I have got no possibility to let him alone.

By: Lori

Lori — Wed, 14 Jan 2009 14:12:41 +0000

I just want to say I agree with Kelly. I suffer from really bad back pain and I could never carry my baby in a sling. I had to take pain medication for this.

By: web

web — Thu, 27 Nov 2008 16:55:44 +0000

Could also be said about big boobs. Those “things” can weigh a ton.

By: Parent of Two

Parent of Two — Tue, 18 Nov 2008 03:46:59 +0000

@Kelly
The whole issue is about being offensive, Not Judgmental. You have the right to CHOOSE. No one is telling anyone what to do or not to do. The Motrin Ads were condescending, had a negative tone, and where OUTED as such. The personal choice to purchase, boycott, speak their opinion is what the issues are about.

Motrin saw the error of their intended marketing approach and pulled their spots. Apologized for their actions, and so be it.

The lesson of this is the marketing and the Public Awareness that quickly drew attention via the 2008 Wired IN Internet, Twitter and the ability to instantly publish on the internet (Blogging).

If you want to take a pain killer, a generic Ibuprofen, or name brand drug that is your choice and your consumer dollar.

Your freedom to voice your opinion and your right to do so is never in question.

No need to be offensive about it though, that’s just plain rude.

By: Kelly Beaman

Kelly Beaman — Tue, 18 Nov 2008 01:28:39 +0000

I am SOOO tired of moms and their JUDGEMENTS of other moms and speaking for everyone in general. From the day I got pregnant, I had moms who were critical of every… single …minute …decision I made on MY baby. I’m tired of tsk tsks I get from certain moms who feel they know the answer to everything. You have the moms who say you have to breastfeed or bottle feed, au naturale w/ no pain meds or caesarians w/ lots of meds, Gymboree clothes or Target, to Babywise or No Babywise, sling or stroller, crib or bassinet, plastic bottles or glass, Gerber or Beechnut, Baby yoga or Soccer Tots, to vaccinate or not vaccinate, Dreft or Tide, Fruit or Snack Packs, work or not work, organic or not organic ETC. ETC!!!! The list goes on and on. Every mother makes a million decisions that she feels are critical to the well-being of her baby. WHO CARES WHAT SHE CHOOSES?? As long as she is not beating a child, those decisions are hers to make. If it works for you, then do it. So, if a mom wants a DAMN MOTRIN for her freaking back b/c she chose a sling over stroller then let her have one w/ o some other mom judging her or the ad people who were thinking of those moms like me who might just be in pain. BTW, I thank the Lord someone made motrin b/c my baby was 10.5 pounds at birth. SO SHOVE IT TWITTER MOMS!!!! My back hurts!

By: Gabriella Parker

Gabriella Parker — Mon, 17 Nov 2008 13:21:55 +0000

Motrin listed several types of baby carriers: front, sling, swing, shwing, wrap, and pouch. How about the fashionable and official original baby carrier, in utero? I guess in theory, we should all just hire surrogate mothers and avoid any discomfort whatsoever. But don’t listen to me, I’m just tired and crazy. I hope you understand!

By: poot

poot — Mon, 17 Nov 2008 01:54:19 +0000

Looks mostly like a bunch of people have too much time on their hands.

By: ilinap

ilinap — Sun, 16 Nov 2008 23:03:38 +0000

First of all, Motrin (and its ad agency) clearly did not do its homework. I work in consumer research for a living and specialize in being the voice of the consumer for my clients. Seems to me that a bunch of people sat around a conference room and came up with this crappy idea. Carrying a baby is way more comfortable when done correctly than lugging a baby around and operating one-handed. And last I heard, father carry babies too…at least my husband did. Could the Motrin folks not thought of something more reasonable that everyone could relate to…like how being hunched over a keyboard for long hours gives you back pain? Geesh. Nice job target marketing and knowing your consumer, Motrin.