Never, EVER, tell a mother she is “doing it wrong”.

Interesting is the using of social networking as a rallying tool and a protest platform. This kind of thing is going to be common when more “organised” groups get their sh*t together. Which is fine by me, as long as I agree with what they are saying *wink*

I’d usually more laid back on these types of things, but this ad is offensive to ALL moms, not just babywearing moms. With digs like babywearing “supposedly” is good for the baby, to mocking moms by saying wearing a baby makes us “official” (as if that’s the only reason we do ANYTHING), the company that created this is so off base it’s ridiculous. And during International Babywearing week? Bad form. Very bad form.

The condescending tone of the woman in the ad is a large part of the problem. It is also just plain offensive. Mothers don’t wear baby slings to be fashionable or trendy. Moms are not “crazy” either as the ad suggests. Where were Motrin’s focus groups? I’ve received online surveys asking my opinion of a company’s advertising in the past. Did Motrin survey mothers? My jaw dropped when I saw this ad. I just don’t know what to say other than offending your target audience is not the best strategy, Motrin.

I guess that the ad about carrying a baby did not bother me as much as the one where the mom says she would kill for some sleep then it goes on to imply that you can give your child Motrin and then everything is all better once the fever goes down.

I am afraid that far to many people already use over the counter drugs to make their kids sleep. It happens all the time, the drug is not used to help a child’s pain go away but rather to help an adult get a break.

But, what can I say other than, schools do this all the time. There are parents that are FORCED to medicate their child while at school because the child will not sit still or behave in a certain way. The government has allowed drug companies to become the drug pushers. More people die in the USA because of legal medications than from street drugs. I feel this is a result of people being taught that every little ache, pain, or discomfort should have a pill.

Pain, fever, discomfort…is all a part of the bodies way of telling you that you need to take care of yourself. In relation to the video you are talking about with the carrying baby. Let’s think – if you are having pain I bet you need to change the way that you do things rather than just cover up the pain & risk injuring yourself farther.

Ok, will now step down off of my soapbox about the legalized drug pushing.

Sheryl

My favourite line from the ad:
“Plus, it totally makes me look like an official mom.”

You’ve got to wonder – how many overtime hours did the Motrin “creative team” have to put in, to come up with something quite so gob-smackingly patronizing to women?

As a mother, this ad is MOST offensive. “What about ME?” Come on…people. Who were the ad wizards that came up with this one? Why don’t they actually ask a mother before concepting this type of ad?

Looks mostly like a bunch of people have too much time on their hands.

I am SOOO tired of moms and their JUDGEMENTS of other moms and speaking for everyone in general. From the day I got pregnant, I had moms who were critical of every… single …minute …decision I made on MY baby. I’m tired of tsk tsks I get from certain moms who feel they know the answer to everything. You have the moms who say you have to breastfeed or bottle feed, au naturale w/ no pain meds or caesarians w/ lots of meds, Gymboree clothes or Target, to Babywise or No Babywise, sling or stroller, crib or bassinet, plastic bottles or glass, Gerber or Beechnut, Baby yoga or Soccer Tots, to vaccinate or not vaccinate, Dreft or Tide, Fruit or Snack Packs, work or not work, organic or not organic ETC. ETC!!!! The list goes on and on. Every mother makes a million decisions that she feels are critical to the well-being of her baby. WHO CARES WHAT SHE CHOOSES?? As long as she is not beating a child, those decisions are hers to make. If it works for you, then do it. So, if a mom wants a DAMN MOTRIN for her freaking back b/c she chose a sling over stroller then let her have one w/ o some other mom judging her or the ad people who were thinking of those moms like me who might just be in pain. BTW, I thank the Lord someone made motrin b/c my baby was 10.5 pounds at birth. SO SHOVE IT TWITTER MOMS!!!! My back hurts!

Could also be said about big boobs. Those “things” can weigh a ton.